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This marketing strategy puts 42 new distributors in my business

by John Wallen

Being patient at first wasn’t the battle. I was aware anything new would take a little time to grasp, and get past the learning curve. This was going to be my passport to freedom. A home business saving me from the world of mediocrity. No boss to answer to, and no more little paychecks.

I signed onto a networking opportunity, that had everything in place after looking at a handful of others. I soon realized how much of a different, incredible world this really is. I kept trying to grasp on to my business, and every time I thought I was going to get a hand on it, I once again realized I had no control.

Well, now it was over a year and I was not making any progress. I tried every internet magic button that promised traffic to my website, that sent my message to a million opt in opportunity seekers, and there lies the problem. Opportunity seekers are looking for a magic button too.

I was in a real home business going no where. The dreams of wealth and success had succumb to the harsh realities of business ownership in such an amazing industry. But selling and sponsoring is hard work, and I couldn’t seem to get a grasp on the skills I needed to succeed.

Then I stumbled across some information in a ezine I wish I had found months earlier, that went something like this. “If you sell someone on getting started and buying into your opportunity through persuasive techniques that pump them up emotionally, than yes you possibly will recruit a lot of people and make sales.

But once that emotional state wears off, whether it’s a week or months later, the buyer will experience remorse. These people quit and go back to their lives, and unfortunately this is what happens most of the time in this home business arena”. And this is what was happening to me.

I started to feel a little confused it went on and said something like. The goal in sponsoring should be the process of not selling the opportunity, or the product to a prospect”. Now doesn’t that sound completely counter productive or backwards? I mean, what is the purpose of not trying to make a sale?

It all started clicking in my mind, I was realizing something. There’s to many problems in this industry with selling. It stems from the initial offering of the opportunity. There’s so much focus for the new rep to go by the script and make the sale.

Were doing our best to close the sale, and overcoming objections. It’s a big challenge selling people who naturally want to run the other way when being sold. They don’t feel any trust, and are scared of being taken to the cleaners. That day I was introduced to a much better way for both the customer or possible business partner, and myself.

Any entrepreneur struggling to network or sell their products in their home business should take a look at how this works. There is great opportunity to fulfill your dreams in this industry, but to many fail because of a lack of a better way.

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