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AdSense is generally a great tool for webmasters. Whereas, they would use to worry about how to raise enough money to keep their sites profitable, or at least keep them on-line those worries are gone.

AdSense can also very well integrated with your website, it’s easily customizable in terms of colors, size and position which means you can experiment with it in any way you like to maximize your income.

But as stated, above, there are some negative aspects to advertising with AdSense and here’s a small list of such cons.

Google can close your account for “click fraud”. There’s one really nasty side to that. It doesn’t have to be you making those artificial clicks. It could very well be your competition doing this in order to shut you down, or the competitor of whoever is advertising on your page, looking to drive their marketing costs up.

One other major problem is that you constantly have to feed your site with better and better content. Now, of course, certain sites are very well geared towards doing this but with some types of content this is rather hard to achieve. This is often why the services of a copywriter are employed to generate more and more content.

And try to make sure you have good looking templates so you site looks professional. This will make visitors want to come back to your site in the future.

The “click fraud”

If you’re using AdWords or AdSense you must have heard about an emerging practice in the underworld of computing called “click fraud”. But what exactly is click fraud and how is it accomplished?

Some webmasters hire a lot of people in a poor country to click the links on your site. This means these people will actually sit all day and just click links so you can earn a fortune. They come from very poor countries like India, and they’re prepared to do so for just $0.50 an hour.

The people or webmasters who use other forms of getting clicks on their sites eventually get caught and their accounts banned on Google for “click fraud”. And don’t think this happens only in isolated instances. There is a great deal of illegal activity going on.

In fact there’s so much that if search engine companies don’t increase their security with such programs as AdSense, such criminal behavior could become more become even more damaging.

There are some means of protection against such schemes and all advertisers should be savvy enough to employ them. Many advertisers choose to avoid the content network all together for fear of click fraud.

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